by Rolex
Significant events in Rolex history
Rolex is the official time keeper
of Wimbledon and The Australian Open tennis grand slams.
Rolex is the official time keeper
of Wimbledon and The Australian Open tennis grand slams. Jacques Piccard and his Rolex Oyster: 1960, Mariana Trench, depth of 11,000 m
Sir Edmund Hillary and Sherpa Tenzing Norgay carried a Rolex Oyster: 1953, altitude 8,848 m, Mount Everest.
Mercedes Gleitze was the first British woman to swim the English Channel on 7 October 1927. Some doubts were cast on her achievement when a hoaxer claimed to have made a faster swim only four days later. To silence her critics, Mercedes Gleitze attempted a repeat swim on 21 October in the full glare of publicity.
Hans Wilsdorf knew a good marketing opportunity when he saw one, and offered her one of the earliest Rolex Oysters if she would wear it during the attempt. After more than 10 hours, in water that was much colder than during her first swim, she was pulled from the sea semi-conscious seven miles short of her goal. Although she did not complete the second crossing, a journalist for The Times wrote "Having regard to the general conditions, the endurance of Miss Gleitze surprised the doctors, journalists, and experts who were present, for it seemed unlikely that she would be able to withstand the cold for so long. It was a good performance." This silenced the doubters, and Mercedes Gleitze was hailed as a heroine.
As she sat in the boat, the same journalist made a discovery and reported it as follows: "Hanging round her neck by a riband on this swim, Miss Gleitze carried a small gold watch, which was found this evening to have kept good time throughout." When examined closely, the watch was found to be in perfect condition, dry inside and ticking away as if nothing had happened. One month later, on 24th November 1927, Wilsdorf launched the Rolex Oyster watch in the United Kingdom as the focal point of a full front page Rolex advert in the Daily Mail, and the Rolex Oyster began its rise to fame.
Watch models
Rolex SA has three watch lines: Oyster Perpetual, Professional and Cellini. The Cellini line is Rolex's line of "dressy" watches. Modern Rolex Oyster watch models include:
Rolex SA has three watch lines: Oyster Perpetual, Professional and Cellini. The Cellini line is Rolex's line of "dressy" watches. Modern Rolex Oyster watch models include:
*Air-King *Date *Milgauss
*Datejust *Datejust Turn-O-Graph
*Lady Datejust Pearlmaster
*GMT Master II
*Explorer *Explorer II
*Submariner *Sea Dweller
*Submariner
*Sea Dweller*Sea Dweller DeepSea
*Daytona Cosmograph
*Day-Date *Day-Date II
*Masterpiece *Oyster Perpetual
*Yacht-Master *Yacht-Master II
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